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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

For example, person #1 is searching for “the best social media software for automation.” Because of their previous actions, you engage them with a product-focused webinar that positions your company as the best choice. The conversion at this stage is them attending that webinar. Generating awareness through social media.

Customer 140
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How to Reduce Churn With Social Media Customer Success

Up and Running

Social media is a Customer Success Manager’s dream tool. While obviously, building brand awareness and acquiring new customers is crucial, what businesses fail to do is pay attention to the churn. How does social media help manage churn? Social media is extremely crucial for any SaaS business.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Common assets for SaaS companies include: Free trials Product demos Freemium offers with limited features Webinars How to guides Whitepapers. In the activation phase, measure these performance metrics: Conversion rate Number of customers using a product feature Drop-off rate Dwell time. Webinars are cheap to run.

Retention 113
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Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

Last week, Bplans members had the opportunity to attend our free webinar, “14 Tips on How to Pitch and Get Funded.” She is regularly invited to participate as a judge for business plan competitions, as well as speak on topics including entrepreneurship, angel investing, social media, and authentic self promotion.

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How Technology and Training Fueled One Ad-Based Company’s Growth

ReadWriteStart

Gain it he did: “Because we believe in teaching from example, I was running ad campaigns and analytics for the Golden State Warriors, MGM, Ashley Furniture, Social Media Examiner, and other big companies — then documenting the process step by step,” Young explains. “I Reinventing the Wheel .

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3 Creative Ways to Grow Your Email List

Duct Tape Marketing

This churn rate, as it’s called, is comprised of subscribers who unsubscribe, mark your email as spam, change employers (and therefore email addresses), and so on. On top of the 30% churn rate, there is a portion of your list – in many cases a significant portion – who are unemotionally subscribed.

Email 74
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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. Leverage what you learn to intervene with high-risk users and lower your churn rate. Now to the case studies…. Despite a steady stream of new users, SaaS startup Groove’s 4.5%

Retention 106