Traversing No-Man’s Land, The Go-To-Market Phase
YoungUpstarts
JUNE 1, 2019
by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “. At this stage, the team is seeking market and customer validation metrics. The MVP is the most pared-down version of a product that customers are willing to purchase or use. Minimum Viable Product (MVP).
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