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[Interview] Mark C. Perna, Founder And CEO Of TFS, Cleveland, Ohio

YoungUpstarts

It was a tough market and I soon learned that the successful salesperson is more than just an extrovert; he or she has to understand the psychology of sales, create a genuine connection with the prospect, and accept a non-sale without taking it personally. What are some overlooked pathways for pursuing high-paying, in-demand careers?

Ohio 214
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Digital Marketing Made Human

YoungUpstarts

Seriously, if it’s not a sporting event, I don’t turn on my television unless it’s On-Demand. Buyers have become savvy to marketing. They’re more empowered and they know how to reject or even avoid traditional marketing. We’ve got to make our digital marketing more human. Humor in marketing establishes a rapport.

Marketing 133
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Your No Fear Career

YoungUpstarts

There are demanding clients, bosses who bully, conniving coworkers, and people who play politics. But how do we have faith in our company and in ourselves when demands are coming at us so fast and the future seems so uncertain? Running on a hamster wheel, we try to find our place in the fastest changing market the world has ever known.

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Is Now The Right Time To Start A New Business When The Economy Lags?

YoungUpstarts

by Tom Cleveland, SmallBusinessLoansDirect.com. An old market adage states that the best time to buy something is when no one else wants it, the general thought being that demand comes in cycles. Yes, you must be passionate about your “idea” and making it become a market reality.

Cleveland 145
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28 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

We started the company with the aim to bring new, affordable electric vehicles to market and showcase our groundbreaking EV technologies in our more high-end, flagship vehicles. Those rapid word-of-mouth referrals, paired with guerrilla marketing around our home city of San Luis Obispo, flooded our pagers with inquiries.

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[ADV] The Dr. Satyabrata Chatterjee Technique – Achieving Medical Success Through Word Of Mouth

YoungUpstarts

One effective marketing catalyst any industry would tell you is through word-of-mouth. It is becoming more effective today than ever before even with the advent of social media and online marketing. The way news is quickly relayed does not become a hindrance with these two social platforms but rather serves to intensify them.

Kentucky 113
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What They Don’t Teach You At Harvard Business School 2.0

Up and Running

Fellow Chicagoan / Clevelander Mark H. He invented the Sports Marketing industry over a handshake with Arnold Palmer… just a few miles from where I was born in Cleveland, OH a billion dollar empire was formed. In class they were talking supply and demand.

Cleveland 102