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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. Marketing : get a larger share of voice.

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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Its longevity is a testament to its ability to convert leads into buyers and buyers into repeat customers. In fact, according to a Forrester report put out on September 24, 2012 email continues to be the top factor in influencing repeat purchases: Forrester Research report showing email’s positive influence on repeat customers.

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Three Hard Truths About A/B Testing

ConversionXL

Every product and audience is different, and even the best research will only take us so far. You can take those insights about your users and use it across your marketing efferts – PPC ads, email subject lines, sales copy and so on. It often takes many tests to gain valuable insights about what works and what doesn’t.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Themes can be a brand, a specific product from a brand, a service, a specific type of service, etc. Create lists of products and services and all the key details that make each product unique.

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How to Start a Fulfillment by Amazon (FBA) Business—and Get it Right

Up and Running

You’ve figured out the products you want to sell. By now, you’ve probably realized that you need a bit more than a couple of product listings on Amazon to actually start making sales. There are a few things you’re going to need for your products to really take off. Product images. You’ve got an FBA business. Description.

PPC 60
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How to Get Traffic That Converts

ConversionXL

The best traffic source is… … wherever your ideal customers hang out! The easiest way to see conversion numbers for each traffic source is by using custom reports. With custom reports you can create, save, and edit to get a specific view of your data. Some more resources: 7 time saving custom reports.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? via PPC Hero). What about A/B testing?

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