ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Marketing should collaborate as a business function with sales, finance and ops, but you shouldn’t replace any of their tasks as a manager.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

APRIL 14, 2021

For example, you wouldn’t want to send a demo video of your platform to a cold lead that doesn’t have a clue about who you are and what your product does. If you do videos in-house, you’ll need to finance buying (or at least renting) cameras, mics, and other equipment. Demo video. You don’t need much more for a good demo!

Video 141

Video Audience Metrics Analytics 141

ConversionXL

OCTOBER 20, 2015

Many personal-finance and food bloggers actually encourage the practice. In the study, Corcentric tested their CTA copy, changing it from “Get a Demo” to “Free Demo.” The variation with “Free Demo” emerged as a winner with an increase of 99.42% in the click-through rate. But how does it affect the bottom line?

France 48

France Clickthrough Conversion SEO 48

ConversionXL

NOVEMBER 22, 2016

You can even be a heavily commerce-based organization, like Edelman, but how do you measure success on a website where you can’t buy anything, or even request a demo or collect leads? A leading home-finance company, for example, implemented an “executive dashboard” that eventually grew to encompass nearly 300 measures.

Conversion 48

Conversion Metrics Analytics Non-Compete 48