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Twitter Link Roundup #134 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Law of Shitty Clickthroughs – [link]. The Law of Shitty Clickthroughs – [link]. Free chapter download: Spark & Hustle, the book – [link].

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The Rising Importance Of Images In Google Search

Duct Tape Marketing

Mike i s the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. He's the co-founder and analyst at near media, where he researches and reports on reputation reviews and local search. Marketing Podcast with Mike Blumenthal. Connect with Mike on Twitter. Like this show?

Search 75
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Finding your One Metric That Matters

leananalyticsbook.com

Communicating this focus to your employees, investors, and even the media will really help you concentrate your efforts. For online businesses, most of them are transactional, collaborative, SaaS-based, media, game, or app-centric. Media is about time on page, pages per visit, and clickthrough rates. I’ll explain.

Metrics 58
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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

You might create an ad designed to encourage someone to download your white paper. Google Ads allows you to track performance for each individual ad campaign, so you can see things like impressions and clickthrough rate. Then, you can see how many people actually follow through with requesting the download once they get to your site.

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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

Everything I’ve found indicates that these heavy pitch oriented autoresponders lead to higher spam complaints, unsubscribes, and negative brand mentions through social media. In the last article about ReOptimizing your AutoResponder , I quoted a case study by Mauro D’Andrea about how he improved his email clickthrough rates.

Campaign 130
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How to Optimize Videos for Conversions

ConversionXL

Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Well, here are some ideas… Download your latest eBook or PDF. Example: Vidyard. via a form.

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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

2) Increase y – Increase clickthrough rates. This means you should carefully think through what you want to track and test in your application before you release it – It will be more difficult to change this after your app has been downloaded. 3) Reduce z – Reduce our shopping cart abandonment rate. Key Takeaways.

Analytics 131