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5 Popular eCommerce Trends That Might Be Costing You Conversions

ConversionXL

From image carousels to social media logins, trends spread like wildfire in the eCommerce industry. Let’s Talk About The Trends You May Have Adopted Already… Okay, now hopefully you’ll not adopt any new eCommerce trend blindly in future — but what about the trends you may have thoughtlessly added to your site in the past?

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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

Analytics 113
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How to Optimize Videos for Conversions

ConversionXL

Before people purchase from an eCommerce site, they want to see exactly what they’re purchasing. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Product Pages. Sometimes, a picture is enough, but sometimes a video would be helpful as well. A picture shows you what it is.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

7 Ways that Predictive Analytics Is Transforming Ecommerce. Considering that the “ad” was hidden in the source code of the page, it spoke exclusively to the target market—nobody else could see it! Your ad could be a low-performer due to seasonal changes, events, or simply that you’re measuring against a temporary traffic spike.

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16 eCommerce A/B Test Ideas Backed by UX Research

ConversionXL

That said, we have done quite a bit of user experience on eCommerce sites and have seen some trends in terms of what generates positive experiences from a customer perspective. These ideas came from a massive round of UX research we’ve done for eCommerce. Display reviews more prominently. People use reviews.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

Upon inspecting the source code, visitors would find the following. Considering that the “ad” was hidden in the source code of the page, this means it spoke directly to the target market – because nobody else could see it! website reviews, 5. category page for website reviews). Related to eCommerce or Design (3.

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Top 20 A/B Ecommerce Test Ideas

ConversionXL

Most ecommerce stores don’t have that luxury and have a large portion of visitors that have never heard of them before. At this point, the majority of companies offer some form of free shipping, and pretty much every ecommerce site competes with Amazon Prime. ” is a question that all ecommerce sites must answer.

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