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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

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How to Optimize Videos for Conversions

ConversionXL

Before people purchase from an eCommerce site, they want to see exactly what they’re purchasing. Xero has a “Customers” page with a variety of videos and case studies based on industry (retail, branding and advertising, etc.) Product Pages. A picture shows you what it is. Video testimonials are among those forms.

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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

7 Ways that Predictive Analytics Is Transforming Ecommerce. Considering that the “ad” was hidden in the source code of the page, it spoke exclusively to the target market—nobody else could see it! Your ad could be a low-performer due to seasonal changes, events, or simply that you’re measuring against a temporary traffic spike.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

Massive coverage on Twitter, Reddit, Fark & other relevant blogs as well as a Gold Cyber Lion advertising from Cannes. Upon inspecting the source code, visitors would find the following. 4 Advanced Facebook Targeting Techniques Every Facebook Advertiser Should Know. website reviews, 5. high converting ecommerce site.

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16 eCommerce A/B Test Ideas Backed by UX Research

ConversionXL

That said, we have done quite a bit of user experience on eCommerce sites and have seen some trends in terms of what generates positive experiences from a customer perspective. These ideas came from a massive round of UX research we’ve done for eCommerce. Display reviews more prominently. People use reviews.