ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. Optimize Videos for Search Engines. via a form.

Video 48

Video Conversion Mobile Search 48

leananalyticsbook.com

AUGUST 19, 2012

Media is about time on page, pages per visit, and clickthrough rates. That might sound pretty standard, but the variety of revenue models can complicate things. Game startups care about Average Revenue Per User Per Month and Lifetime Average Revenue Per User (ARPUs). Finding people to talk to. 31 Jul 2012. 7 Aug 2012.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

APRIL 6, 2016

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Revenue is usually a good metric to use to evaluate effectiveness of test. It’s really just product engineering + optimization. Increase virality –> decrease eCPA.

Retention 48

Retention Algorithm Software Review Conversion 48