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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs. HubSpot chart showing best time of day to send email for max clickthrough rate. Create a Dedicated Landing Page for Each Email Campaign.

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Finding your One Metric That Matters

leananalyticsbook.com

Media is about time on page, pages per visit, and clickthrough rates. That might sound pretty standard, but the variety of revenue models can complicate things. Game startups care about Average Revenue Per User Per Month and Lifetime Average Revenue Per User (ARPUs).

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How to start making sense of your data

Version One Ventures

We need to hire a data scientist immediately!”. Now, consider rephrasing the question above into a hypothesis: “ Our best clickthrough rate is on Fridays in New York City.” For example, you might want to look at the age of your users, the price of listings on your marketplace, or the revenue generated by each customer.

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How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

The test was about having a tiny banner displayed on the right hand side of the screen which said “We’re hiring in Delhi :).” Results were 149% increase in clickthrough rate to the Careers page. For visitors from India without the banner, clickthrough rate was 9.17%. Case #2 – BedBathStore.com.