ConversionXL

NOVEMBER 23, 2022

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. More networking and curated roundtables, less gurus and swag. He explained how lead generation uses a short term, sales-focused strategy. It has extremely low close rates, and high volumes of junk leads.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

JULY 8, 2014

The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. In an earlier study by OutBrain , looking at only paid links within their network, it was found that the number of words increased to 16-18 words. hours of every professional’s time each day.

Clickthrough 118

Clickthrough Conversion Lead Generation Audience 118

ConversionXL

SEPTEMBER 11, 2014

Relevance of Keywords to Search Queries. Do your keywords match what people are typing in the search box ? This is decided at the time of auction, i.e. when someone searches Google, Google then searches through your keyword set to determine if you are bidding on a term that is relevant to that query.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “lead generation” site, then you get it. the conversion).

Analytics 113

Analytics Software Review Metadata Campaign 113