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Small Business Marketing Tip: Send Email Campaigns At Night To Increase Revenue

crowdSPRING Blog

A few months ago, we highlighted the best times and days to send email for opens and clickthroughs. Related posts: Small Business Marketing: Best Times And Days To Send Email For Opens And Click-Throughs. Lean Marketing Tips: Increasing Lifetime Value With Email Campaigns.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Big companies spend millions of dollars every year marketing and building their businesses. All it takes is a little determination, ingenuity, and a carefully planned marketing strategy.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Big companies spend millions of dollars every year marketing and building their businesses. All it takes is a little determination, ingenuity, and a carefully planned marketing strategy.

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The Key to Online Advertising Is Tracking Results

Duct Tape Marketing

The Key to Online Advertising Is Tracking Results written by John Jantsch read more at Duct Tape Marketing. You’ll lean into tactics that resonated with your audience and ditch those less-successful approaches. So let’s say you own a marketing consulting firm. Then, they’d have to buy the air time or ad space.

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Important KPIs for Each Phase of the Customer Journey

Duct Tape Marketing

Important KPIs for Each Phase of the Customer Journey written by John Jantsch read more at Duct Tape Marketing. You can find ways to lean into the tactics that are working and eliminate the less effective elements of your strategy. At the top of your marketing hourglass are the know, like, and trust phases of the customer journey.

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Finding your One Metric That Matters

leananalyticsbook.com

Lean Analytics Book. Media is about time on page, pages per visit, and clickthrough rates. App marketing is also fraught with grey-market promotional tools. Viral coefficient (how well your users become your marketers.). Marketers optimizing campaigns to generate traffic and leads. Skip to navigation.

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How to Optimize a Site Without a Clear Online Conversion

ConversionXL

But what if you’re an analyst, optimizer, or digital marketer and working on a site without a clear conversion? The clickthrough itself wasn’t that valuable of a metric in terms of conversions, but in terms of insights into what the user valued, it was extremely useful. You have goals on which (probably) everyone agrees.