ConversionXL

NOVEMBER 23, 2022

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. How will you act?

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

SEPTEMBER 11, 2014

Do your keywords match what people are typing in the search box ? Having Broad and Modified Broad keywords increases your odds of Google interpreting your keyword as a match to someone’s query. This is how closely the wording of your ads matches the keywords in your ad groups. How Modified Broad Match Works.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). Did the ad copy match the landing page copy? As soon as the client changed the ad to match the landing page copy, conversions shot up.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

APRIL 11, 2016

First, you can use annotations to get viewers to clickthrough to another site while they’re watching. According to Rand, having a transcript can make a difference as well… Rand Fishkin , Moz : “Although video is a visual medium, the text component is very important when it comes to SEO. File Size Matters. via a form.

Video 48

Video Conversion Mobile Search 48

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Recommended reading: How to Analyze Your Facebook Metrics To Improve Your Marketing Improve Your Content Strategy With Facebook Analytics. Image source ). Use data to improve your Twitter headlines.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. Recommended Reading: How to Analyze Your Facebook Metrics To Improve Your Marketing. 15 Ways To Increase The Clickthrough Rates On Your Tweets. image source.

Software Review 116

Software Review PPC Analytics Search 116