leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

APRIL 11, 2016

According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. First, you can use annotations to get viewers to clickthrough to another site while they’re watching.

Video 48

Video Conversion Mobile Search 48

crowdSPRING Blog

APRIL 10, 2015

We so like to talk about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Lean Marketing: Basic Metrics You Should be Watching. Increase Your Clickthrough Rate on Twitter crowdspring.co/1DQd1Cj. crowdspring.co/1BJ5vlP.

Small Business 48

Small Business Design Social Media Clickthrough 48

ConversionXL

MAY 22, 2014

These will be living documents that will include some of the best resources from here on ConversionXL and around the web. To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. So Where Exactly Does “Conversion” Happen?

Software Review 116

Software Review PPC Analytics Search 116

Duct Tape Marketing

MARCH 3, 2017

There are a lot of metrics you must dig into. Thus, we have compiled a list of key metrics (in no particular order of importance) that you should pay heed to while evaluating the overall performance of your content marketing program. You can find these answers about the consumption of your content by evaluating the following metrics –.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms.

Internet 114

Internet eCommerce Advertising Flash 114