leananalyticsbook.com

AUGUST 19, 2012

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.).

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

APRIL 29, 2013

Though it seems counter-intuitive to not go right for the sale, according to Sirius Decisions, 80% of “bad leads” that sales teams disqualify due to lack of budget or timing do go on to buy within 24 months. Viral/ Emotional State. Gleanster Research also reports that 50% of leads are qualified but not yet ready to buy.

Campaign 130

Campaign Email Framework Clickthrough 130

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. via a form.

Video 48

Video Conversion Mobile Search 48

ConversionXL

APRIL 6, 2016

Humans do “mental accounting,” a subjective coding and categorization of economic outcomes. Social proof isn’t just reviews. Say it – Reviews, expert Q&A, audio clips / videos. Basically, you can scour the web for reviews, testimonials and unbiased discussions to steal for your copy.

Retention 48

Retention Algorithm Software Review Conversion 48