ConversionXL

APRIL 29, 2013

In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. We’ve talked about ReOptimizing your autoresponders and creating effective drip campaigns before. Identifying The Starting Point of Your Auto-Responder Campaigns. Viral/ Emotional State.

Campaign 130

Campaign Email Framework Clickthrough 130

leananalyticsbook.com

AUGUST 19, 2012

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.).

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. The State of Video in 2016.

Video 48

Video Conversion Mobile Search 48

ConversionXL

APRIL 6, 2016

Humans do “mental accounting,” a subjective coding and categorization of economic outcomes. Social proof isn’t just reviews. Say it – Reviews, expert Q&A, audio clips / videos. Basically, you can scour the web for reviews, testimonials and unbiased discussions to steal for your copy.

Retention 48

Retention Algorithm Software Review Conversion 48