Cofounder Design Product Development SEM 
Startup Lessons Learned
SEPTEMBER 22, 2008
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
Startup Lessons Learned
SEPTEMBER 15, 2008
The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.
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Startup Lessons Learned
SEPTEMBER 30, 2008
So what does CTO mean, besides just "technical founder who really cant manage anyone?" If youre trying to design an architecture to maximize agility, how can that work if some people are working in TDD and others not? Your CTO might be a great architect, evangelist, interface designer or incredible debugger.
Startup Lessons Learned
SEPTEMBER 2, 2008
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Take a look and let me know what you think.
Startup Lessons Learned
SEPTEMBER 7, 2008
In a startup, both the problem and solution are unknown, and the key to success is building an integrated team that includes product development in the feedback loop with customers. 2008 09 06 Eric Ries Haas Columbia Customer Development Engineering View SlideShare presentation or Upload your own.
Startup Lessons Learned
SEPTEMBER 15, 2008
This kind of result is typical when you ship a redesign of some part of your product. The new design improved on the old one in several ways, but these improvements didnt translate all the way through the funnel. Usually, I think that means youve lost some good aspect of the old design.
Seeing Both Sides
FEBRUARY 25, 2016
. (this post was originally published in Harvard Business Review and is co-authored with Nadav Benbarak of Okta.). By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results.
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