Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.
www.cscyphers.com
MARCH 8, 2012
Tutorial Day At #RailsConf » Why Trying To Find A Technical Co-Founder Will Almost Always Fail. Last night, I went to a local “find a co-founder” meetup for RE. It can be hard to sort the wheat from the chaff when you’re talking to a marketing person (‘Ah, you do internet marketing?
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Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.
Duct Tape Marketing
JULY 14, 2022
Melissa is the CEO and Co-founder of Webinar. As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm.
Startup Lessons Learned
SEPTEMBER 15, 2008
I am somewhat of an expert in this having created one of the first pioneering labs and incubators in the Internet era, from N AZ where the normal course of action was to prove lean ventures with our retirement only to see them copied by deeper pockets on the coasts when we went searching for capital. Otherwise it's a great idea.
Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. Just load them all in and choose a low cost-per-click.
Startup Lessons Learned
SEPTEMBER 2, 2008
► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The visionary’s lament The Superbowl ad test Lo, my 57692 subscribers, who are you? How to listen to customers, and not just the loud.
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