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Transcript of Creating a Brand Name That Sticks

Duct Tape Marketing

Transcript of Creating a Brand Name That Sticks written by John Jantsch read more at Duct Tape Marketing. He is a brand strategist speaker, founder of Sticky Branding and the author of Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name. You know my brand name is Duct Tape Marketing.

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Transcript of How to Turn Your Product Idea Into a Business

Duct Tape Marketing

Along the way, we’ve come across some products that definitely have become household names like FitBit, and Soda Stream, Otterbox, S’well water bottles. John Jantsch: With a name like Duct Tape Marketing, I get asked this question all the time, is there a name story? Jules Pieri: Sure, so every day at 10 a.m

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Leadership Lessons To Help Guide You To Excellence

Duct Tape Marketing

And you didn't have a name anymore. I mean, the, the, the most kind of amusing part is my number one enemy at McKinsey and Company, in many respects was very senior guy by the name of Lou Gerstner. And what's your first name again? But it was a lifetime thing. So, you know, we ch we changed it to this. It's not a strategy.

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Why (and how) you should let your customers do the advertising for you

Duct Tape Marketing

Anytime a customer referred us it was because they thought we were awesome and they received nothing for doing it. George Ryan is a serial entrepreneur who is the founder and CEO of Hatchwise , a community of tens of thousands of graphic designers and writers who have created over a million amazing designs and company names since 2008.

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10 Best Apps For Small Business Owners

crowdSPRING Blog

Take the Hartford, Connecticut police department, who use Slack to “track and share intelligence regarding felonies and pattern crimes.” Creative software veteran Adobe recently tossed its hat into the crowded “use your phone as a scanner” ring with their release of the aptly-named Adobe Scan. Adobe Scan.

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Episode 14: Be Your Own Boss, Restaurant Owners, and Friendliest Cities for Businesses | The Bcast

Up and Running

His name is Eric Cacciatore. We’re making “Metal Gear Solid” references here now. Peter: Number three, New Haven Connecticut. Jonathan: Absolutely, so reach out to us on Twitter @Bplans use the hashtag #Bcast or email us bcast@bplans.com and we’d love to hear from you. Jonathan: It’s an audio virus.

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Pricing experiments you might not know, but can learn from

conversionxl.com

Marketing professors at Clark University and The University of Connecticut found that consumers perceive sale prices to be a better value when the price is written in a small font rather than a large, bold typeface. This mental process has a name. They also changed the name. What’s the best way to sell a $2000 wristwatch?

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