Remove Continuous Deployment Remove Management Remove Metrics Remove Sales
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Lessons Learned: The engineering manager's lament

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. This engineering manager is a smart guy, and very experienced.

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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. To shed some light, I talked with kaChing , a destination that enables individual investors to find outstanding money managers to manage their money. kaChing has been very active in the Lean Startup movement.

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Datablindness

Startup Lessons Learned

That’s because many of our reports feed us vanity metrics: numbers that make us look good but don’t really help make decisions. Yet even among those who have access to good actionable metrics, I’ve noticed a phenomenon that prevents taking maximum advantage of data. Too much of this data is non- actionable.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Every board meeting, the metrics of success change. For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in.

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

In an enterprise sales context, this is called a "repeatable and scalable sales process" - once you know how to do this, your company can graduate from early adopters and make an attempt at the mainstream. Case Study: Continuous deployment makes releases n. Problem is, you inevitably become yesterday’s old news.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Max Levchin of Slide and Paypal has noted that 10% of Slides headcount is devoted to metrics only.

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Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

Id like to talk about a technique Ive used to help manage this growth without slowing down. Managers in this area have to take a portfolio approach, promoting ideas that work and might make good candidates for further investment. Growth - when you have existing customers, the pressure is on to grow your key metrics day-in day-out.