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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Metering does allow sites to segment users who hit your paywall—a key audience for conversion optimization. For sites that rely on a lead-in, it’s a different conversation. News is an especially challenging vertical since no site owns a newsworthy event. But you can imagine a scenario with limited metering (e.g.,

SEO 122
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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

As a pay-per-click marketer, now I will look at retail packaging as a source of ideas on landing page design. If you look at the top 3 online retailers by conversion rate, none of these are award-winning designs : [link] [link] [link] However, they convert ~25% of visitors to customers. Worry about the sales results. What did we learn?

Sales 120
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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. Customer segmentation is an old trick in the marketing book. Social proof can be a great way to improve your conversion rate.

San Jose 133
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Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

They were a marketing agency that just kind of said, oh, well, what do you want us to do this quarter? ? So because they didn't know the industry, they just didn't have that ability to come into the conversation with something innovative. We thought there has to be a way to really elevate the conversation within our industry.

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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. They will bring you revenue, delight your clients (the right salespeople care about the ultimate value delivered?—?not Let me pause here and explain my own background a bit because I think it will help make my points more clear.

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Google VP: Here's How to Get Bought By Us

mashable.com

This is a emerging industry and GLIIF is poised to capture a large market share in a very short period of time. GLIIF’s initial offering includes a brand-able and blend-able custom encrypted image at a low cost of entry, pre re-direction marketing services and full analytics. World Videos Featured: Facebook.