Startup Professionals Musings

OCTOBER 2, 2018

Expand marketing in channels that work and add others. Based on metrics, revenue growth, and customer feedback, it’s now time to prune digital channels that don’t work for you, experiment with new ones, and expand your efforts where you see success. Even less effective are those who still believe that “if we build it, they will come.”

Marketing 240

Marketing Viral Channel Metrics 240

YoungUpstarts

JULY 4, 2011

We all know how important it is for businesses to track social conversations online; recently, we’ve seen a flood of web monitoring tools just for this purpose. Respond, re-tweet, take actions or create a new conversation on major social sites. Import customer profiles and contact information to segment direct marketing efforts.

Small Business 162

Small Business Management Aggregator Social Network 162

ConversionXL

DECEMBER 30, 2015

Generating revenue via email marketing requires strategy. Once you perfect the strategy, conversions will soar. There’s really no denying that email marketing still plays a vital role in generating eCommerce revenue. Direct Marketing vs. Transactional: Which Is Best? Not necessarily.

eCommerce 48

eCommerce Email Conversion Marketing 48

www.usatoday.com

JULY 16, 2012

Others, such as Loosecubes, are looking for a more consistent stream of revenue by switching to a subscription-based model. Entrepreneurs have also tapped sharing platforms to directly market their goods and services, somewhat blurring the line between unadulterated peer-to-peer co-ops and direct sales channels. Advertisement.

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

Steve Blank

APRIL 30, 2009

As a pay-per-click marketer, now I will look at retail packaging as a source of ideas on landing page design. If you look at the top 3 online retailers by conversion rate, none of these are award-winning designs : [link] [link] [link] However, they convert ~25% of visitors to customers. Worry about the sales results. What did we learn?

Sales 120

Sales Silicon Valley RSS Las Vegas 120

ConversionXL

DECEMBER 13, 2018

In the example below, the eye icon represents display impressions: View-through data sheds light on potential catalysts for conversions from direct or organic sessions. Where do they fit into the analytics conversation? You’ll get more complete data, but how will you drive more revenue with it?

Analytics 126

Analytics Cloud Audience Campaign 126

Seeing Both Sides

DECEMBER 20, 2010

Most of the reports breathlessly describe the explosive revenue and customer growth the company has achieved in two short years and what a breakthrough the model represents (an example can be found in John Battelle's hagiographic blog post). But haven’t we seen this movie before in the world of direct marketing?

Direct Marketing 50

Direct Marketing Database Advertising Email 50

Duct Tape Marketing

NOVEMBER 17, 2022

They were a marketing agency that just kind of said, oh, well, what do you want us to do this quarter? ? So because they didn't know the industry, they just didn't have that ability to come into the conversation with something innovative. We thought there has to be a way to really elevate the conversation within our industry.

Differentiation 74

Differentiation Sales Cycle Audio Networking 74

Occam's Razor

SEPTEMBER 19, 2011

We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). If the company did both things, revenue was $12. The marketing messaging and timing and all other signals for relevancy and offers used for this group was exactly the same as the control group.

.Net 119

.Net Campaign Channel Analytics 119

ConversionXL

MAY 3, 2017

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. Customer segmentation is an old trick in the marketing book. Social proof can be a great way to improve your conversion rate.

San Jose 133

San Jose Customer Database Campaign 133

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. conversion rate.

Retention 48

Retention Email eCommerce Software Review 48

Rob Go

AUGUST 10, 2011

This valuation is for a company with 200 million registered users (although a much smaller # are active) and estimated revenues of around $200 million, equating to a steep multiple of 40 times sales for the microblogging service. As Mark Suster recently wrote , “Twitter is really the place where the public conversation is happening.

Advertising 62

Advertising Valuation Channel Distribution 62

Occam's Razor

JANUARY 28, 2013

Security Choice: The Power of Conversion Through Transparency. The price is easy to see, colors easy to find and change, micro conversions cleverly tucked under the Add To Cart button. Micro-conversions FTW! Security Choice: The Power of Conversion Through Transparency. Shopbop: (Luxury) Ecommerce and Branding Done Right!

Web 164

Web Design Marketing Security 164

Austin Startup

FEBRUARY 24, 2019

My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. They will bring you revenue, delight your clients (the right salespeople care about the ultimate value delivered?—?not Let me pause here and explain my own background a bit because I think it will help make my points more clear.

Software Review 48

Software Review Sales Cofounder Analytics 48

Occam's Razor

JULY 31, 2006

It is only fair to follow up a post titled " Stop obsessing about conversion rate " with this post. Conversion rate is a very important metric, used properly. Here is my point of view on the basics and best practices for measuring conversion rate. Is your company heavily into Direct Marketing (email, snail mail etc)?

Analytics 115

Analytics Conversion PPC Metrics 115

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. As a small business, lead conversion can mean a lot of things to different people. The revenue generating potential is there. The power of email marketing is real. It could increase conversions significantly.

Email 60

Email Customer Marketing Campaign 60

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. For example, I’m a big believer in split-testing.

San Francisco 154

San Francisco Lean Metrics Design 154

Occam's Razor

AUGUST 28, 2006

Inspite of its absolutely adorable qualities it is surprising that this metric does not get as much prominence as, say, conversion rate ( stop obsessing post , best practices post ). How could that not be simply the best thing in the world? That should give you some range to think about. This can be great source of actionable insights.

Metrics 98

Metrics Analytics SEM Campaign 98

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

Adding Ad Revenue. I hired those writers, the traffic increased, I started getting more revenue from advertising, and the income increased to about $1,500 per month as a result of that. I then went and found a university student who was interested in internet marketing. We increased the revenue.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Occam's Razor

JANUARY 30, 2012

Finally, you bring together Conversion Rate with the Goal Value delivered by the Social obsession. In this case, I've done that by adding a filter to segment revenue to only show social value. I would like an alert when goal conversion rate for any day is greater than 25%. Known unknowns. Pretty cool. But that is not all.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

AUGUST 6, 2007

It is quite likely that your company is spending tons of time, energy, and dollars on web marketing efforts yet conversion rates (or ROI) are stuck in the two to three percent range. Sure we measure conversion and roi and revenue, but are you measuring bounce rate for your PPC campaigns?

Metrics 120

Metrics Analytics PPC Campaign 120

mashable.com

JULY 18, 2012

This is a emerging industry and GLIIF is poised to capture a large market share in a very short period of time. GLIIF’s initial offering includes a brand-able and blend-able custom encrypted image at a low cost of entry, pre re-direction marketing services and full analytics. World Videos Featured: Facebook.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

ConversionXL

JULY 11, 2016

Elite Camp is a 3-day traffic and (mainly) conversion event. Build a business case around conversion optimization. Three tactics to maximize revenue from a CRO program: Free test software. Conversion research revolves around one major question: How can we know which changes will be effective? Change of statistics.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

APRIL 20, 2016

If you’ve got the time, watch his poetic “Modern Man” routine: Comedians like Carlin rail against the softening of language, the vague generalities that (mostly) marketers thrust into public discourse. Today, many people poke fun at startup jargon , business jargon , and even conversion optimization jargon. What does it mean?

B2B 48

B2B Audience North America Boston 48