Startup Professionals Musings

MARCH 31, 2023

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Nurturing stage email performance. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation.

Demand 256

Demand Metrics NPV Net Present Value 256

Startup Professionals Musings

JULY 3, 2020

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Nurturing stage email performance. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Startup Professionals Musings

JULY 9, 2018

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Nurturing stage email performance. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation.

Demand 144

Demand Metrics NPV Net Present Value 144

Startup Professionals Musings

OCTOBER 21, 2015

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. Nurturing stage email performance. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

ConversionXL

AUGUST 10, 2016

When optimizers talk about A/B testing and experimentation, they’re focused on increasing conversions. For the at risk user, a simple activity notification email might be enough. For the transitioning out user, an entire email drip campaign might be more fitting. Testing Your User State Model.

NPV 48

NPV Metrics Retention San Francisco 48

andrewchenblog.com

JANUARY 28, 2010

Do it right, and your conversion rates might be as high as 20%. After all, given that typical conversion rates are Cost per acquisition + Cost of service (paying & free) MatthewWarneford Hey Andrew! Ad.com 20M 0.10% 20,000 10% 50% 1000 $20,000.00 $20.00 Do it wrong, and your LTV gets very close to zero.

CPA 51

CPA Retention Viral Acquisition 51