article thumbnail

Want to Know a Secret? Your Customers Do.

ConversionXL

asks Nick Greene. All four categories of secrets have a common trait: The secrets are fixed, either withheld entirely (Coca-Cola, KFC), divulged after a conversion (Cook’s Illustrated, Gilt), or promoted in broad daylight (Old Spice). After the games are played and the episodes released, reality constrains conversation.

Customer 108
article thumbnail

Want to Know a Secret? Your Customers Do.

ConversionXL

asks Nick Greene. All four categories of secrets have a common trait: The secrets are fixed, either withheld entirely (Coca-Cola, KFC), divulged after a conversion (Cook’s Illustrated, Gilt), or promoted in broad daylight (Old Spice). After the games are played and the episodes released, reality constrains conversation.

Customer 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

That’s a whole other conversation for different [inaudible 00:24:46] is the what’s wrong with the public markets right now and the short term thinking. Although it’s funny because when we start thinking … I’ll talk about another big conversation. John Jantsch: We start initiatives. Robert Rose: No.

Cost 36
article thumbnail

The National Science Foundation Innovation Corps – What America Does Best

Steve Blank

Commercialization of an Engineered Pyrolysis Blanket for the Conversion of Forestry Residues to Soil Amendments and Energy Products. Principal Investigator: Mool Gupta University of Virginia. SwiftVax – A Green Manufacturing Platform for Faster, Cheaper, and Scalable Vaccine Manufacturing. Concentric Technology.

America 244
article thumbnail

An Extensive Guide To Web Form Usability

uxdesign.smashingmagazine.com

Conversation They establish a dialogue between the user and the organization. Appearance By the way they look, they establish a relationship and a conversation. Aspect 2: The Conversation. A form is a conversation. Order the labels logically , reflecting the natural flow of a conversation.

Web 102
article thumbnail

35 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

That was until my husband’s best friend Mike came over and joined the conversation. Image Credit: Siobhan Green. I am the Founder of Sonjara, Inc – a woman owned small business in Northern Virginia. Thanks to Siobhan Green, Sonjara, Inc ! #8 He immediately insisted that groat was not a very appetizing name.

Naming 48
article thumbnail

People-First Capitalism

Reid Hoffman

You can listen to the conversation on the Greymatter podcast here. When I was at RISD, I went to Rhode Island School of Design, there was this idea that was emerging called The Green Movement, the sustainability movement. mayor, Mayor Bowser, the governors of Virginia and Maryland. I always saw it as the opposite.”.