Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
asks Nick Greene. All four categories of secrets have a common trait: The secrets are fixed, either withheld entirely (Coca-Cola, KFC), divulged after a conversion (Cook’s Illustrated, Gilt), or promoted in broad daylight (Old Spice). After the games are played and the episodes released, reality constrains conversation.
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