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An Outsider’s Perspective Can Drive Innovation

Gregg Fraley, Author of Jack's Notebook

Strangely, when I bring up these interesting and potentially lucrative market adjacencies most of the folks I talk to in the industry reject these potential opportunities with barely a pause in the conversation. IBM at the time was suffering catastrophic losses from a massive change in computing due to the PC and the Internet.

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Should You Co-Found Your Company With a Software Development Shop (2 of 2)?

David Teten

You’ve got a great idea and domain expertise, but limited money and insufficient technology resources. They’re well aware of the conventional VC bias against funding companies which externally develop their technology, but they do have relevant skills. Should you co-found your company with a software development shop?

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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

To illustrate the extent to which a company’s name is largely irrelevant to its ultimate success, let’s examine the genesis of six successful technology companies’ names. eBay – Derived from Founder Pierre Omidyar’s consulting company, Echo Bay Technology Group. After a great deal of buildup, the name was proudly announced: “Soar.”

Naming 40
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Twitter Link Roundup #76 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

helping Twitter-enable Charlie Sheen for a direct-to-fan conversation – [link]. 20 creative guerilla marketing campaigns – [link]. About time to see bigger companies testing copy. Small companies have been doing this for years – [link]. Top 6 Mistakes to Avoid in Mobile Usability – [link].

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What is the perfect startup team?

www.quora.com

Find Questions, Topics and People Add Question Add Question Team Configuration 500 Startups Guerilla Marketing Organizations Entrepreneurship Startup Founders & Entrepreneurs Startups Startup Incubators and Seed Programs Seedcamp Y Combinator TechStars Lean Startups What is the perfect startup team?

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How to Nail Your First 90 Days as a CX Director

ConversionXL

What you’ll do: Run a fresh-eyes review of the end-to-end customer journey. Fresh-eyes review. So before you learn too much, do your own review of the end-to-end experience. running searches, using filters, reading reviews, favoriting items, etc.) Tech/Engineering team. Days 0–30: Discovery. Begin experimentation.

SQL 117
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Disaster: CEO’s Ignoring Digital Innovation

Gregg Fraley, Author of Jack's Notebook

Innovation + Business + Technology = Digital Leadership. The conversation CEOs need to be having, to remain in the shrinking 85.1%, is about how to integrate digital technology and seize new pathways to industry leadership. A meaningful digital conversation would span a wide range of topics and technologies.