Gregg Fraley, Author of Jack's Notebook
NOVEMBER 4, 2013
Strangely, when I bring up these interesting and potentially lucrative market adjacencies most of the folks I talk to in the industry reject these potential opportunities with barely a pause in the conversation. It’s true that “I don’t know” why these innovation possibilities can’t work.
crowdSPRING Blog
MARCH 2, 2011
helping Twitter-enable Charlie Sheen for a direct-to-fan conversation – [link]. 20 creative guerilla marketing campaigns – [link]. About time to see bigger companies testing copy. Small companies have been doing this for years – [link]. Top 6 Mistakes to Avoid in Mobile Usability – [link].
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Duct Tape Marketing
JANUARY 27, 2016
Lead Conversations to Replace Lead Funnels written by John Jantsch read more at Duct Tape Marketing. Vital to this way of thinking is the realization that building know, like and trust sufficient to turn a prospect into a customer requires a level of engagement more like a conversation with a friend than guerilla warfare tactic.
Gregg Fraley, Author of Jack's Notebook
OCTOBER 10, 2012
Guerilla Innovation. In the previous post/chapter of Guerilla Innovation we talked about “amping ideas.” In subsequent conversations about her excellent paper, it became clear to me that while an entrepreneur must indeed buy low, sell high, it takes something special to do that. Chapter 10. They’re good tools.
K9 Ventures
APRIL 14, 2020
Because, to rent a U-haul, put a banner on it and park yourself in South Park is about as good as it gets for Guerilla Marketing. I happened to see Jeff’s tweet on my timeline and thought to myself: “I have no idea what this company does yet, but I like how they think.” And obviously it was working because Jeff tweeted it, and I saw it.
Small Business Force
AUGUST 31, 2011
You have to think of yourself as a guerilla warrior, always outmanned and outgunned by larger competition. Conversely, however, trying to play in the competitive mainstream, is often a huge mistake. By their very presence, they give credibility to the market. However, surviving in a competitive market is another thing entirely.
Small Business Force
SEPTEMBER 9, 2011
The entrepreneurial army has to behave like guerilla fighters, picking and choosing what battles to fight. A guerilla fighter, can't have too many resources. First and foremost, there has to be mindset change. It has to do careful battle planning because of restricted resources. Whatever is done try not to do it alone.
Expert insights. Personalized for you.
106 
Let's personalize your content