Occam's Razor
OCTOBER 21, 2013
This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.
ConversionXL
APRIL 18, 2019
It’s an SEO strategy that focuses on making users happy rather than hitting a particular keyword density or winning exact-match anchor text. Satisfying passive intent, Kohn argues, is essential for user engagement and conversion. More than ever, your job as an SEO is to extract intents from query syntax. keywordresearch #seo ??
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ConversionXL
JULY 29, 2020
When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle. Who isn’t already a bit suspicious of sites or products on Page 4?). Google wants to answer questions.
Software By Rob
JANUARY 12, 2010
By now we’ve discussed the fact that you should first plug your funnel , then improve conversion rates , then work on sending as much traffic as possible to your website. But we haven’t talked about how big of a role traffic quality plays in determining your conversion rate. This is because the quality is so much better.
Up and Running
NOVEMBER 1, 2017
Writing a good product description so that a search engine can find it is a subset of a larger discipline called search engine optimization, or SEO. SEO is a set of practices that help search engines classify your site so your audience can find your website. An SEO caveat.
ConversionXL
NOVEMBER 11, 2015
Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. You can, for example, isolate the conversion rate for all visitors who played the video you’re testing. It opens the door for detailed analysis.
Duct Tape Marketing
MAY 19, 2017
How can Visual Search Change SEO for E-Commerce? Due to the facts, the eCommerce websites are recommended to ensure the display of visual content to improve the SEO and website usability. How a visual search option improves SEO? Remove multiple steps in finding products. It is that much simple.
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