Startup Professionals Musings

DECEMBER 17, 2022

Marketing costs and time go up, and the growth curve flattens. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

Startup Professionals Musings

MARCH 20, 2020

Marketing costs and time go up, and the growth curve flattens. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support.

Hockey Stick 307

Hockey Stick Guerilla Acquisition Revenue 307

Startup Professionals Musings

SEPTEMBER 26, 2014

Marketing costs and time go up, and the growth curve flattens. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263

Startup Professionals Musings

MARCH 3, 2018

Marketing costs and time go up, and the growth curve flattens. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

Startup Professionals Musings

NOVEMBER 1, 2015

Marketing costs and time go up, and the growth curve flattens. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. An expanding customer base demands better support.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120

The Startup Magazine

FEBRUARY 23, 2018

Some people can go about their startup alone, and that’s fine if your company can actually operate as a one-person show (at least, until you grow in demand). Marketing costs can be pricey, but marketing your startup is important if you want to make people aware you exist. Mistake #1: Choosing the wrong team. Mistake #4: No marketing.

Guerilla 68

Guerilla Startup Social Media Naming 68

crowdSPRING Blog

SEPTEMBER 6, 2017

In his twenties – already an in-demand speaker and business consultant, Brad founded Action International (now called ActionCOACH ) in an effort to bridge the gap “ between knowledge and implementation” Brad hired and trained business coaches to share his knowledge and strategies with a wider audience. 5) Scott Hallman.

Small Business 56

Small Business Guerilla Philadelphia Hiring 56