Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Rates per click are very low, so don’t try to live on ad revenues until visit rates are very high. Viral marketing. Viral marketing costs real money, but is often worth it. Facebook alone has 500 million members.

Internet 224

Internet SEM Wiki Entrepreneur 224

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Both Sides of the Table

APRIL 4, 2011

How many through SEM? Measuring viral adoption is obviously important. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. In the early phases if you can’t acquire customers cost effectively enough you’ll need to diagnose why and how to fix it. SEO is seldom “free.”.

Metrics 346

Metrics Startup Acquisition SEM 346

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

APRIL 4, 2017

SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. Virality and Referral. Virality is the key lever of many of the most famous growth examples: Dropbox, Uber, Facebook, Hotmail. Predictable Revenue. Unbounce blog.

Channel 118

Channel Marketing Viral SEO 118

Startup Professionals Musings

JANUARY 17, 2013

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MARCH 16, 2014

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

DECEMBER 7, 2010

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 146

Marketing SEM Viral Social Media 146

Steve Blank

DECEMBER 7, 2010

What are your hypotheses around customer acquisition costs? Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. change messaging on site during the week to get costs lower, team that gets lowest delta costs wins. Get real costs from suppliers.

Wiki 311

Wiki Lean Management Business Model 311

Cracking the Code

NOVEMBER 10, 2009

Cloud accounting is all about matching revenue and costs to consumption…well, except for professional services! Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. Popular Media: the key to viral marketing. Support, support, support! Mind the GAAP!

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Michael Kassing.

Software Review 48

Software Review North America Europe Metrics 48

crowdSPRING Blog

NOVEMBER 13, 2011

We write often of low-cost, high impact marketing tactics for small businesses and share tips for leveraging these. For instance, if you have a simple goal of driving additional traffic to your site it is easy to measure the results (and cost) of the SEM campaign. To generate sales and revenue? Determine ad type.

Advertising 103

Advertising Lean Marketing Campaign 103

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. One of my CEOs pointed out to me at a board meeting last week: “Our average customer acquisition cost (CAC) is irrelevant for the future.

Metrics 20

Metrics Churn Rate Acquisition SEM 20