ConversionXL
NOVEMBER 28, 2018
Will PPC look like this in 2020? Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns. PPC automation is a massive topic. Probably not. Ad Testing.
ConversionXL
SEPTEMBER 17, 2019
But even a talented campaign manager can juggle only so many variables. Eventually, you end up with tons of segments that are difficult and time-consuming to manage. . New tools, however, offer marketers more possibilities without the pain of managing those complicated systems. lower than the average CPA for all ad sets.
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ConversionXL
OCTOBER 30, 2021
Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. Starbucks manages loyalty differently, by allowing customers to earn points for purchases. Cost per acquisition (CPA). Image source. Lifetime value (LTV).
ConversionXL
FEBRUARY 26, 2020
If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. A web-based tool to define, manage, and enforce UTM naming conventions.
ConversionXL
FEBRUARY 3, 2017
Affiliate networks take a lot of the administrative and logistics work out of managing an affiliate program. But in the worst-case scenario, they become a branding liability and an actual cost center if margins and fraud aren’t properly managed.” (via They typically join, promote and terminate programs because of affiliate managers.
ConversionXL
JANUARY 29, 2016
To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Their efficiency (time spent managing retargeting campaigns) improved by 25%. Here are a few of them: Lead volume went up 81% despite a 30% PPC budget cut.
ConversionXL
SEPTEMBER 15, 2016
billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? via PPC Hero). What about A/B testing?
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