Steve Blank

MAY 22, 2009

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. Strong pre-show promotion will let your customers and prospects know about your exhibit.

Silicon Valley 136

Silicon Valley RSS California Customer Development 136

Duct Tape Marketing

MARCH 1, 2016

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. I put together a one-page website, a list of 100 people to reach out to, and a cold email script that would make seasoned sales professionals cringe.

PR 120

PR B2B Lean Audience 120

ConversionXL

FEBRUARY 9, 2016

Ryan Holiday , Author of The Obstacle Is The Way : “At the core, marketing is lead generation. PR and publicity drive attention…to drive sales. ’ From the point of view of a SaaS consultant: before employing growth marketing strategies, you need to have: Identified your ideal customer.

Retention 48

Retention Metrics Acquisition Conversion 48

Up and Running

MAY 23, 2016

Noah Parsons says, “Start collecting contact information for interested, prospective customers. Develop a landing page, do some lightweight advertising, and generally reach out to as many potential customers as you can.”. Do your own PR. 13 SaaS Marketing Pros Reveal Their Lead Generation Strategies.

Software Review 74

Software Review Software Delaware Forecast 74

market-by-numbers.com

DECEMBER 7, 2009

Market By Numbers on Twitter | Entries RSS | Comments RSS Market By Numbers High-Tech Marketing and Customer Development Home What is Customer Development? Customer Development Help Affordable Customer Development Support! Please Share! Feel free to Contact me.

San Diego 40

San Diego RSS Lean Elevator Pitch 40

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. You can sign up for email updates, subscribe via RSS or follow me on Twitter. April Amrita Reply 13.

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B2B Metrics Marketing Startup 42