Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

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San Francisco CPA SEM CTO Hire 167

YoungUpstarts

OCTOBER 10, 2012

Your most powerful growth engine is your existing customer. SAS Canada “customer champions” helped the firm restore declining customer retention rates—which had fallen as low as the mid-80s percent — back to the firm’s traditional high retention rates of 97-98 percent. That’s right.

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Customer Fractional CTO Canada Technical Review 154

Steve Blank

APRIL 20, 2021

Shawn immediately said the name I had given the four steps was confusing – I had called it market development – he suggested that I call it Customer Development – and the name stuck. In other words, you prove retention. With both growth and retention, you earn the right to build more.

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Product Viral Channel San Francisco 436

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. Customers and prospects are overwhelmed by the number of media and companies clamoring for their attention. Acqusition competition is how new apps get new customers.

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San Francisco Lean Retention SEM 68

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. PR and publicity drive attention…to drive sales. It is simply getting customers. An Epic List of 100 Growth Hacks for Startups by Search Engine Journal. Andrew Chen , Uber : “Startups don’t need growth hackers – at first.

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Retention Metrics Acquisition Conversion 48

Startup Lessons Learned

DECEMBER 16, 2008

After youve acquired a customer, why would they bother to come back to your service? I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen. Have you struggled with engagement and retention?

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Viral San Francisco Lean Continuous Deployment 140

www.rocketwatcher.com

DECEMBER 5, 2011

The big things to consider is how easy your name is to spell and how unique it looks to search engines. And for the LOVE OF GOD, keep the engineers our of the decision loop. customer development. customer retention. customer service. That might be tricky if your name is Ubbnoxx.us. Great post.

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Naming Startup Product Name Framework 41