Hearpreneur

AUGUST 21, 2020

Innovation drives media attention and fosters customer retention rate, which is why most companies strive to have it in their mission statement. Thanks to Steve Turner, Solomon Turner PR ! #4- Innovative if a word often used to describe successful companies. One of the companies that’s known for innovation is Apple. 7- Facebook.

Entrepreneur 149

Entrepreneur St. Louis Technical Review Mobile 149

YoungUpstarts

OCTOBER 10, 2012

Your most powerful growth engine is your existing customer. SAS Canada “customer champions” helped the firm restore declining customer retention rates—which had fallen as low as the mid-80s percent — back to the firm’s traditional high retention rates of 97-98 percent. That’s right. Rock Star advocates can help.).

Customer 154

Customer Fractional CTO Canada Technical Review 154

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Mike Michalowicz

FEBRUARY 11, 2013

Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times. Surprises always work to instill loyalty and retention. They are the first thing people see on search engines.

Small Business 167

Small Business Marketing PR Social Media 167

Hearpreneur

DECEMBER 15, 2017

#7- To prioritizes employee and client retention. The company that employed us began putting profits above people and new sales above client retention. The three of us had the exact opposite mentality and created a company that prioritizes employee and client retention. Photo Credit: Steven Randall. Photo Credit: Grant Gordon.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

FEBRUARY 9, 2016

This means users love it, that there’s lots of retention and engagement, even at small numbers. PR and publicity drive attention…to drive sales. An Epic List of 100 Growth Hacks for Startups by Search Engine Journal. For example, optimizing retention is a major component of growth hacking that most people ignore.

Retention 48

Retention Metrics Acquisition Conversion 48

SVPG

APRIL 28, 2012

Product communications/PR/social media (what can we say that will make others do the talking about us?). Marketing communications and campaigns – advertising, email, interactive, search-engine, events etc. Product positioning (what is it, why is it different, and why should the world care?). when to use each and to what end).

Product 108

Product Technical Review Marketing Affiliate 108

ConversionXL

APRIL 4, 2017

This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. You have traffic, and I pay for placement in front of your audience.

Channel 118

Channel Marketing Viral SEO 118

crowdSPRING Blog

NOVEMBER 30, 2012

The Biggest Problem in Mobile: Retention – [link]. Must-read for marketers … Reverse Engineering Facebook EdgeRank – [link]. The Biggest Problem in Mobile: Retention – [link]. – [link]. AppBot – Lessons Learned Launching A Minimum Viable Product – [link]. Brilliant analysis.

Social Media 100

Social Media Small Business Central African Republic Design 100

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives.

Management 20

Management Analytics Technical Review Framework 20

Guy Nirpaz

MAY 7, 2012

The Totango team is excited to announce its participating in the Engine Yard’s add-ons program. Engine Yard is the leading Platform-as-a-Service (PaaS) provider. Once Engine Yard’s customers have developed an application, attention rapidly shifts to monetization.

Engineer 40

Engineer Revenue Customer Java 40

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). Do you need your PR & Marketing team to get this done?

SEO 134

SEO Metrics Analytics Search 134

Hearpreneur

AUGUST 18, 2019

Innovation drives media attention and fosters customer retention rate, which is why most companies strive to have it in their mission statement. They have an internal engine powered by technology that is fast, efficient and effective. But the human engine- the customer service, is what thrills me. And they are pro-active!

Las Vegas 96

Las Vegas Entrepreneur LLC PR 96

Venture Chronicles

JUNE 29, 2010

I received an email from the PR contact for the company that mentioned the BP oil spill in the Gulf and the process of idea collection on the web they were undertaking. Agile: Manages the product engineering methodology according to Agile or hybrid principles. First let me give you some background on how this came about.

Software 34

Software Portfolio Agile Retention 34

Duct Tape Marketing

OCTOBER 17, 2018

Are they doing search engine advertising? And then the third thing about the customer is to focus more on customer retention and growth and not so much on new customer acquisition. You can tell without ever talking to someone, do they have a marketing automation program? Are they doing anything on social media.

Marketing 55

Marketing Social Media Analytics Software 55

crowdSPRING Blog

MARCH 6, 2015

5 Customer Retention Tools for Long Term Ecommerce Success crowdspring.co/17sebFH. Search Engine Journal crowdspring.co/1A1TV4t. Content Strategists Can Follow Their Own Big Bang Theory crowdspring.co/1whKxio. 6 Guidelines for Setting the Right Content Goals for Your Business crowdspring.co/1DgntQt.

Small Business 48

Small Business Design Social Media Portugal 48

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

steveblank.com

JULY 8, 2011

I sold to you & PR function back in the day (SuperMac) and others to the many companies dating back, but finally E.piphany ~ MediaMap (now is Cision). Thanks for a Great Post. Reply Mary B. , on June 5, 2011 at 1:15 am said: Stumbled on your page by serendipity. Amazing list. The best part though is the tenacity link.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

OCTOBER 20, 2016

There are various ways to measure the above outcomes, and there are varying levels of correlation with revenue, retention, and whatever, but they’re all generally good signs. They used a very creative and conceptual design in one of their ads, something 180 degrees away from what left-brained engineers would likely respond to.

Revenue 48

Revenue Social Media Retention Metrics 48

Hearpreneur

JANUARY 7, 2017

I seized this opportunity to try an experiment in both client service and employee retention, by focusing on senior level staff first, and combining that with a flexible and healthy working environment that is not a mainstay in the public relations world. Nor was there one that was owned, run, and staffed entirely by women.

Entrepreneur 91

Entrepreneur LLC Cofounder Green 91

Duct Tape Marketing

MAY 19, 2011

The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. David Meerman Scott David is the author of 7 books, Real-Time Marketing & PR , is his newest addition to the collection. . Business owners and marketers don’t necessarily need.

Small Business 53

Small Business Marketing Social Media Cofounder 53

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. A customer is talking to you because she has a problem she needs to solve.

Sales 60

Sales Marketing Sales Cycle B2C 60

crowdSPRING Blog

APRIL 24, 2015

Three Donor Retention Strategies for Social Media bit.ly/1F7JNi7. Meet the Robotics Engineer Who Wants to Disrupt Your Furniture inc.com/kimberly-weisu…. A Technical Founder’s Notes on Sales Team Management – buff.ly/1aV8cL4. Ultimate Guide on How To Sell on Facebook bit.ly/1CxAIZH. Schwinn As Its Own Spokesperson bit.ly/1FCy8pS.

Small Business 48

Small Business Design Social Media Startup 48

Duct Tape Marketing

MARCH 4, 2016

For SEO purposes, the more links you acquire that point back to your website from other relevant, high-quality websites, the higher your rankings in search engines will be. . Print-based company manuals can be, quite honestly, fairly dull, resulting in a decrease in information retention. Increase Your ROI.

Product 28

Product Social Media Video Retention 28

Startup Lessons Learned

DECEMBER 16, 2008

I wrote about this challenge for iPhone developers, in an essay on retention competition : the battle over what icon the user will click when they go to the home screen. Our theory is that the key to long-term retention is creating an engagement loop where the reactivation rate exceeds the rate of fatigue. What do they get out of it?

Viral 140

Viral San Francisco Lean Continuous Deployment 140

blog.expensify.com

APRIL 24, 2012

I am the VP of Engineering at a cutting-edge startup that sells software built on the.NET platform. You whine about how hard it is to find good engineers, then go on and on about how you intentionally avoid at least half of the market for skilled people? It’s also missing the point of engineering anything. Elaine Kenny.

Java 107

Java PHP Software Review Coder 107

Up and Running

APRIL 28, 2015

The opportunity was this: Lauren and I have a national, even an international audience through our respective sports of running and triathlon through social media and PR and media in the sport. The reason we thought of the subscription model was that we basically had both an opportunity and a problem. “Now we did about 1.1

Oregon 60

Oregon Metrics Cofounder Social Media 60

www.rocketwatcher.com

DECEMBER 5, 2011

The big things to consider is how easy your name is to spell and how unique it looks to search engines. And for the LOVE OF GOD, keep the engineers our of the decision loop. customer retention. That might be tricky if your name is Ubbnoxx.us. Geoffrey Anderson says: April 30, 2010 at 4:50 pm. Great post. competition. innovation.

Naming 41

Naming Startup Product Name Framework 41