YoungUpstarts
OCTOBER 10, 2012
Your most powerful growth engine is your existing customer. So the firm unleashed those two assets: a brilliant internal expert, along with those passionate customers, to take a position of thought leadership in its space. That’s right.
Steve Blank
APRIL 9, 2009
To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.),
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K9 Ventures
SEPTEMBER 21, 2015
There are some phenomenal seminar series/talks at Stanford that I thoroughly enjoyed and learned so much from while I was a student. ETL : Entrepreneurial Thought Leaders Series in Management Science and Engineering. Social Seminar in the Department of Psychology. VFTT : View From The Top at the Graduate School of Business.
Steve Blank
MAY 21, 2009
If you think you are going to offend your customers or embarrass your engineering organization, get out of the marketing department. Look for locations near entrances, food concessions, rest rooms, seminar rooms, or close to major exhibitors. Then shout the messages out (virtually) at the top of your lungs.
Steve Blank
AUGUST 27, 2009
This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.
Steve Blank
AUGUST 1, 2016
Fourth , would the same Lean Startup methodology (business model design, customer development and agile engineering) used in the Lean LaunchPad and NSF I-Corps class work here? We’re offering a 2½ day seminar for educators who want to offer either class. Result: Hell yes. 15 more schools are in the pipeline.
Steve Blank
AUGUST 1, 2016
Fourth , would the same Lean Startup methodology (business model design, customer development and agile engineering) used in the Lean LaunchPad and NSF I-Corps class work here? We’re offering a 2½ day seminar for educators who want to offer either class. Result: Hell yes. 15 more schools are in the pipeline.
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