It’s Not a Conversion Problem, It’s a Customer Development Problem
ConversionXL
SEPTEMBER 6, 2013
The product or website (be it software, e-commerce, or a service) might be awesome , but if it puts itself in front of the wrong market, or packages itself so the right market can’t figure out why it’s awesome, the startup will fail. This is a customer development problem. So What is Customer Development?
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