Steve Blank

JUNE 3, 2013

They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring PR Agencies. We had an almost identical conversation when the subject turned to hiring a Public Relations agency. Bettina said, “We want to drive customer demand into our channel.”

PR 206

PR China Lean Channel 206

Steve Blank

APRIL 5, 2017

Founders ask me all the time whether they should hire a PR agency. ” Influencing the messengers is what great public relations firms know how to do. information chain”), but once you’ve done a first pass of the audience > message > media > messenger, a competent PR firm can add tremendous value.

Marketing 310

Marketing Audience Technical Review PR 310

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

Steve Blank

JULY 13, 2009

The only difference between us and the Internet bubble that would follow was that we did branding on the cheap by creating our image with public relations, whilethe dot-bomb era was to do it by spending enormous sums on advertising (those large venture rounds had to get spent somewhere.) Hindsight is wonderful.

Silicon Valley 122

Silicon Valley Product RSS California 122

Steve Blank

MARCH 19, 2009

Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars. Yet our customers said they got their company and product information from only three publications: MacWorld, MacUser and MacWeek. What did they think the leaders most important attributes were?

Silicon Valley 185

Silicon Valley RSS Software Review Technical Review 185

crowdSPRING Blog

MARCH 15, 2013

Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Bad Customer Development Questions and How to Avoid My Mistakes – [link]. Understanding the Consequences of the Business Decisions You Fudge On – [link]. Good, in-depth look at the economics of food trucks – [link].

Social Media 105

Social Media Small Business Design Media 105

crowdSPRING Blog

NOVEMBER 2, 2012

Using mTurk to interview 100 customers (in 4 hours) | Customer Development Labs - [link]. Using mTurk to interview 100 customers (in 4 hours) | Customer Development Labs - [link]. Using mTurk to interview 100 customers (in 4 hours) | Customer Development Labs - [link].

Social Media 93

Social Media Small Business Design Media 93

Duct Tape Marketing

MARCH 1, 2016

Public Relations – This includes activities aimed at receiving coverage in traditional media outlets. So, if referral generation is your greatest lead channel then you should consider tactics in other channels like content, speaking or public relations as ways to enhance your referral generation channel.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

www.rocketwatcher.com

NOVEMBER 8, 2010

For example I’ve seen folks track branded organic searches (where the person came to the site by searching on your company or product name) against a “pr&# lead source. There are also other thing to think about. It all depends on what programs you are running and how you want to measure the overlap. April Amrita Reply 13.

B2B 42

B2B Metrics Marketing Startup 42