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Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

Current Customers. Do you know everything there is to understand about your customers’ buying habits? Are you following them through every step of the customer journey? PPC can be expensive, as you typically pay every time the target clicks on your link (whether or not it turns into a sale). Social Marketing.

Channel 165
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21 Ways You’re Screwing Up Your Landing Pages (And What To Do About It)

ConversionXL

But now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever. Pre-click message (what the ad says) needs to match post-click message (what people see after they click on the ad). High five! #5 Not gonna happen.

PPC 132
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Why Linear Funnels Are a Simplified Reality (and What to Do About It)

ConversionXL

Linear funnels are conducive to the traditional customer lifecycle you’re used to hearing about. All of these questions lead to pages like this… Josh suggests that actual customer journeys are much more complex than a linear funnel would indicate. Tornadoes: What’s the Difference?

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The Stairstep Approach to Bootstrapping

Software By Rob

From validating an idea, to testing message-to-market match, coming up with a marketing plan, and actually building the product, it’s a miracle anything gets launched at all. As for a single traffic source, focus on figuring out one way of generating customers, instead of trying to master all the different traffic channels at once.

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The Stair Step Method of Bootstrapping

Software By Rob

From validating an idea, to testing message-to-market match, coming up with a marketing plan , and actually building the product, it’s a miracle anything gets launched at all. As for a single traffic source , focus on figuring out one way of generating customers, instead of trying to master all the different traffic channels at once.

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The Stairstep Approach to Bootstrapping

Software By Rob

From validating an idea, to testing message-to-market match, coming up with a marketing plan, and actually building the product, it’s a miracle anything gets launched at all. As for a single traffic source, focus on figuring out one way of generating customers, instead of trying to master all the different traffic channels at once.

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9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)

ConversionXL

Even a mere 1 second delay can result in “11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.”. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. What’s “normal” for us is often alien to our customers.