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How to Increase PPC CTR with These Quick Tips

Duct Tape Marketing

How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Basically, there are a lot of reasons for you work on improving your PPC CTR.

PPC 54
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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. " : ).

Search 154
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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

Traffic Quality By “quality&# I mean the following: how close each visitor is to your ideal customer, and how much of a relationship you have with that visitor. High quality traffic means each visitor is very close to your ideal customer and they know and trust you. 9 gives way to other PPC SE’s like Bing and Yahoo?

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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle.

SEO 113
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How to Start a Fulfillment by Amazon (FBA) Business—and Get it Right

Up and Running

A proven traffic source for your initial set of sales, from a group of customers who know that they should be leaving reviews. A method that allows you to follow up with your customers to increase the sales you make, and ensure that your happy customers are going to leave reviews. Product images. Call to action.

PPC 60
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The Advanced Guide to Holiday Testing

ConversionXL

Product names / descriptions. Promo / Sale / Discount names / descriptions. Calls to action in PPC ads, on landing pages, in emails. We just know that we did not gain any actionable customer insights in that period.” (via Ask your best customers to leave a review. Or the other way around? We don’t know.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. If we are in customer service, all we care about is trying to answer the phones quickly. Don't jump. All fair and good. That's it.

Framework 163