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How to Plan and Budget for an eCommerce Website

Up and Running

You’ll need to consider the design and build of product pages, setting up shipping and payment processing , and implementing the proper security protocols to protect customer’s data. All of this work takes more time and resources whether you are building the site yourself or with a web agency. Template vs. custom design.

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HOW TO: Build an App for Your Small Business

mashable.com

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. So, you’re a small or medium-sized business, and you want to build a Facebook, mobile or web app. Do a web search to find platform-specific tools.

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Startup Advice: When to Use a Consulting CTO

rapidrollout.wordpress.com

Web Startup Lessons Advice from a CTO and Entrepreneur Home About Startup Advice: When to Use a Consulting CTO There are not many to be found. Most likely, this is a person who is a serial entrepreneur and was the chief technology officer for two or more web startups. .&# Investors use a consulting CTO for technical due diligence.

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HOW TO: Hire the Perfect CTO

mashable.com

With development teams often based around the world, being the center of communication and progress can either lead to a tremendously successful strategy or a bottleneck that can slow down an entire company. Organization and Execution Your new CTO should be able to handle your development team so that projects run along smoothly.

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Lessons Learned: Product development leverage

Startup Lessons Learned

The idea of leverage is simple: for every ounce of effort your product development team puts into your product, find ways to magnify that effort by getting many other people to invest along with you. When you participate in an open community like these you take advantage of tremendous amounts of effort.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. Can offer much better data due to true user basis then tools like GO or Optimizely. It’s not cheap.