The fundamental lesson of the forces governing scaling startups
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 4, 2017
This principle is called the “Materiality Threshold,” i.e. what is the minimum contribution a project must deliver for it to be material to the business. With a small business, the materiality threshold is near $0. Take the risk of business continuity during a disaster scenario. Recruiting.
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