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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. DocuSign combines both to fuel its sales funnel.

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Referral Programs: A Guide for Small Business

Duct Tape Marketing

Referral Programs: A Guide for Small Business written by John Jantsch read more at Duct Tape Marketing. Running a business is hard But with a good referral program it doesn't have to be As a small business owner you are probably thinking about helping your current customer or trying to figure out how to increase sales.

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New Tasks For Salespeople In The Social Era

Brandanew

With a strong background in business development, today we have Partner and Executive Vice President at Acquirent, Geoff Winthrop sharing his thoughts on the new world social sales. They also expect the rest of the formerly extended sales cycle to shrink to a shorter, more compressed period of time. Over to Geoff!

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How to Get Better Lead Generation Results

Duct Tape Marketing

In the same way, a smart lead generation strategy requires a balanced approach. Your sales organization needs to think about how you can “diversify” your lead generation efforts between inbound and outbound sales leads. Inbound lead generation is great for drawing people in.

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Strategy Roundtable For Entrepreneurs: 2 Really Cool Companies

ReadWriteStart

Then Taariq Lewis from San Francisco, California, presented Stanzr, a lightweight online events platform specifically focused on moving qualified leads generated through webinars towards a close. The next two customer acquisition strategies we will be expanding on are more aggressive guerrilla p.r.

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How to Generate 5 Times the Leads You Are Today

Duct Tape Marketing

One of the greatest lead generation tactics around is the trusted referral. What are you doing to make certain that every single day dozens of unpaid sales calls are being made on your behalf? Any business that goes into the home to do repair will always find homeowners receptive to referrals of other trusted providers.

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The 6 Disciplines of the New Sales Professional

Duct Tape Marketing

Selling has always required dexterity, and successful sales professionals have always practiced this, but today’s sales environment demands that a sales professional also develop and practice disciplines more closely aligned with traditional marketing and customer service practices in addition to becoming an educator in the sales process.

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