Differentiation Distribution PR SEO 
Both Sides of the Table
JANUARY 12, 2014
It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. How do people drive SEO growth?
Both Sides of the Table
MARCH 25, 2016
Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. dominated by a few very large incumbents who control much of the distribution or are you going into a market that is “fragmented” where nobody controls the industry. Market Structure.
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ConversionXL
FEBRUARY 3, 2022
To truly differentiate your brand, center your growth strategy around creating unique and personalized customer experiences. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. Your customers want different things. Partnerships. Diversification.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Similarly, it probably makes sense for everyone to take advantage of SEO (hey, its nearly-free traffic). But its not really viral growth, even when its exponential.
Brandanew
JULY 9, 2015
We have all met those that call themselves “storytellers” and “content experts” and do not understand a thing about Content Marketing / SEO or social media. They may also engage with large PR houses to get the distribution going. Standing our and being differentiated as a brand is not simple.
Duct Tape Marketing
APRIL 24, 2019
It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients competitive intelligence, back links and things like that. All the important SEO tools that you need for paid traffic, social media, PR, and of course SEO.
ReadWriteStart
OCTOBER 14, 2010
Raymond has built a nice business through efficient distribution deals and will do about $250,000 in revenue this year. I asked her not to spray and pray, and focus on her core, differentiated products - stretch mark and c-section mark removal creams for new mothers. Through SEO and mommy blog PR, Lee can tap into this market.
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