ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. Product should be your main channel for customer acquisition, retention and expansion. Marketing : get a larger share of voice.

B2B 94

B2B Marketing Curation PPC 94

Duct Tape Marketing

NOVEMBER 17, 2022

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. And the length of the sales cycle, especially with the assisted living, has increased their sales cycle by about 36%.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

ConversionXL

MAY 27, 2022

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods.

Demand 115

Demand Affiliate Audience Leadership 115

ConversionXL

AUGUST 18, 2021

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . Take this LinkedIn post from the Head of Content at email marketing platform GetResponse. Even an informal check-in via email or Slack can move mountains. Invest in your employees.

Social Media 117

Social Media Employee Media Programming 117

ConversionXL

MAY 8, 2019

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Further, you’ll never develop a brand that differentiates your products—your site will be just one more faceless ecommerce seller. Yet the average ecommerce conversion rate is between 1 and 3%.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131