ConversionXL

APRIL 18, 2019

For sustainable, valuable search traffic, you’d better provide it. Satisfying search intent is Google’s fundamental goal. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. How Google (and others) define search intent.

Search 126

Search Aggregator New York SEO 126

ConversionXL

JUNE 14, 2021

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. Take the search for a hat as an example. Uncovering what led them to search for X product or Y service helps inform the customer journey and buyer motivation. Thanks, [YOUR NAME].

Software Review 158

Software Review Audience Differentiation Framework 158

crowdSPRING Blog

JULY 13, 2016

When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Who (statement of need or opportunity) , (Product name) is a (product category). Product name)(statement of primary differentiation).

Marketing 48

Marketing Startup Differentiation Naming 48

reidhoffman.org

NOVEMBER 12, 2013

Because unlike Google search or other means, it involves people you already trust. Thus, our pitch framed LinkedIn as a platform for finding the people you need, which we called “professional people search 2.0″, Normally, you’d expect us to explain our product — i.e., what “professional people search 2.0”

Entrepreneur 111

Entrepreneur Revenue Viral Networking 111

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

www.rocketwatcher.com

DECEMBER 5, 2011

But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve named products a handful of times with decidedly mixed results (See my post on product naming here ). That might be tricky if your name is Ubbnoxx.us. Great post.

Naming 41

Naming Startup Product Name Framework 41