ConversionXL
APRIL 18, 2019
For sustainable, valuable search traffic, you’d better provide it. Satisfying search intent is Google’s fundamental goal. A page that’s well-matched for user intent can outperform those that optimize primarily for search engines—in search and after the click. How Google (and others) define search intent.
37signals.com
DECEMBER 5, 2011
Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. And what about picking a name that’s available as a domain? Search is the way most people wind up finding us anyhow.
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ConversionXL
JUNE 14, 2021
We’ll cover why a unique selling proposition is important, how to uncover what your customers are hungry for and share a framework for developing and testing a proposition that makes an impact on your business. Take the search for a hat as an example. It could help us shape the future of [COMPANY/PRODUCT NAME].
Occam's Razor
JULY 22, 2013
The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?
ConversionXL
APRIL 23, 2019
A framework for thinking about ecommerce checkouts: The Fogg Behavior Model. Control: It’s easy to make changes, like updating the quantity or removing products. Leaving the site in search for coupons is a common reason for shopping cart abandonment. The bottom line is this: Behavior = Motivation x Ability x Trigger.
Hearpreneur
AUGUST 31, 2018
So after a lengthy search on names that were not infringing on any other Trademarks, we came across our future name SALUS ®, which is Latin for Health, Wellbeing, and vitality. I had three goals: match the name for the intended industry and make the name easy to remember. Thanks to Jerèll Klaver, SALUS® !
ConversionXL
FEBRUARY 24, 2014
A framework for thinking about this: Fogg Behavior Model. Control: it’s easy to make changes (update quantity, remove products). Asos has a good take on the cart page: What they get right: Product photos. Product name & price. Bottom line is this: Behavior = motivation x ability x trigger.
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