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Service Exports - Driving U.S. Startups and Small Businesses

Growthink Blog

Since the great “financial crisis” of 2008-2009, the firm’s clientele – really without us even trying – has becoming increasingly global. In the last 6 months, we have advised clients and investors, in no particular order, from Kenya, India, Italy, South Africa, Germany, China, Brazil, Mexico, Switzerland, the U.A.E., So from 95%+ U.S.

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20 Entrepreneurs Explain How They Selected a Logo for Their Business

Hearpreneur

Before we began the logo we knew the choice of name was super important for us, when we first set up we struggled for names and I randomly started going through Wikipedia and came across fighter jets. Our name is Strafe Creative and to “strafe” is when a fighter jet quickly changes direction. 11 – Global Reach.

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Secrets of The World’s Best Brands

crowdSPRING Blog

Interbrand has released its annual ranking of the world’s best brands: Best Global Brands 2011 report. It’s not surprising that North America dominates the ranking (Germany, with 10 brands on the list, comes in second). Differentiate. Differentiation starts with an understanding about your brand. Collaborate.

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The idea is only half the battle: Stop complaining about copycats

The Next Web

Around the web in today’s day and age, clones of popular global sites and businesses are everywhere, and the trend doesn’t seem to show any signs of fading away. If possible, look into developing a USP that differentiates you and makes your brand more desirable to consumers.

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

You work tirelessly to understand your customer, market, and competition so you can differentiate. You can use this brand tracking metric to understand terms and emotions that customers associate with your brand (such as trustworthy, sustainable, and affordable) and use them to further differentiate brand messaging.

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Out of the Crisis #10: HelixNano founder Hannu Rajaniemi on vaccines, suspending disbelief, and the power of stories

Startup Lessons Learned

And I don't know if this is related to his work as a science fiction author or not, Hannu has the ability to see the big picture and so he has put together this proposal for a vaccine Manhattan Project, taking inspiration for it's name from the legendary science project that led to the creation of the Atomic Bomb. I grew up in Finland.

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