The Next Web

OCTOBER 13, 2012

However, companies can protect themselves by building into their offerings a USP that not only differentiates it from potential copycats, but is also defendable in court as IP that a company can claim to have the rights to. If possible, look into developing a USP that differentiates you and makes your brand more desirable to consumers.

Intellectual Property 136

Intellectual Property Differentiation Reputation Germany 136

crowdSPRING Blog

NOVEMBER 8, 2011

It’s not surprising that North America dominates the ranking (Germany, with 10 brands on the list, comes in second). Interbrand identified three major trends driving marketing today: differentiation, collaboration and humanizing technology. Differentiate. Differentiation starts with an understanding about your brand.

North America 107

North America Taiwan Differentiation Germany 107

Brandanew

APRIL 15, 2016

This is a guest post by Olga Rabo from Berlin, Germany and Olga shares her tips on Content Marketing for E-Commerce players. Once upon a time, a girl named Amy stumbled upon an online fashion brand. Take a few notes, we know a ton of you people are interested in this topic! It’s OPEN! Over to Olga! Not too shabby, right?

Marketing 100

Marketing B2C Social Media Germany 100

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. You can use this brand tracking metric to understand terms and emotions that customers associate with your brand (such as trustworthy, sustainable, and affordable) and use them to further differentiate brand messaging.

Metrics 157

Metrics Marketing Campaign Audience 157

Babbling VC

JANUARY 30, 2011

because Tier 1 funds in Europe tend to only differentiate themselves based on where they are located. You won't be necessarily doing anything wrong taking money from a London VC verses a German VC when you are in Germany. A German fund in Germany and then rest of Europe, etc. Maybe they aren't the best known name in the market.

Europe 68

Europe Germany Due Diligence Valuation 68

Startup Lessons Learned

JUNE 24, 2020

And I don't know if this is related to his work as a science fiction author or not, Hannu has the ability to see the big picture and so he has put together this proposal for a vaccine Manhattan Project, taking inspiration for it's name from the legendary science project that led to the creation of the Atomic Bomb. I grew up in Finland.

Founder 60

Founder Technical Review Leadership Software Review 60

ConversionXL

SEPTEMBER 17, 2021

When we start in business one of the first things we’re encouraged to do is nail the branding: come up with a memorable brand name, a good logo, and a striking visual brand identity. If people see your name or logo and instantly know who you are, you’ve done a great job of creating the tangible aspects of your brand.

Campaign 109

Campaign Social Media Audience Channel 109

BeyondVC

APRIL 16, 2004

For those of you who understand that selling IT software to enterprises is not easy, I thought you would enjoy this email from one of my portfolio companies regarding differentiation and “secret sauce.” As such, we’ve decided that our company needs a dramatic shift and we have found the answer. with my $3.60

Business Model 60

Business Model San Jose Fiji Germany 60

ConversionXL

OCTOBER 30, 2015

Around the turn of the 19th century in Germany there was a famous horse named Clever Hans. Fatigued, respondents begin to default to the mean score on any kind of Likert or Semantic Differential-type scale. And then there is the issue of experimenter bias. Allows me to digress with a short but very salient example. Image Source.

Semantic 48

Semantic Design Germany Audience 48