ConversionXL

NOVEMBER 27, 2019

In fact, the secrets that have helped differentiate brands are far more enduring. The order of operations may surprise you. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Weak secrets may act as short-term differentiators, but the benefits don’t last.

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

In fact, the secrets that have helped differentiate brands are far more enduring. The order of operations may surprise you. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Weak secrets may act as short-term differentiators, but the benefits don’t last.

Customer 101

Customer Differentiation West Virginia Campaign 101

Steve Blank

SEPTEMBER 24, 2020

Given the tech-centricity of Stanford and Silicon Valley, Joe Felter , Raj Shah and I thought it was natural to design a class to examine the new military systems, operational concepts and doctrines that will emerge from 21st century technologies – Space, Cyber, AI & Machine Learning and Autonomy. And that has happened to us.

Technology 436

Technology China Russia Silicon Valley 436

YoungUpstarts

APRIL 19, 2012

Between 2005 and 2007, Starbucks aggressively opened new store locations and made several operational changes that diluted its customer value proposition, diluted its high employee engagement culture, violated its real estate site selection controls, and weakened its high value-added ‘experience’ business model.

Dilution 209

Dilution Virginia Management Washington 209

Steve Blank

SEPTEMBER 24, 2020

Given the tech-centricity of Stanford and Silicon Valley, Joe Felter , Raj Shah and I thought it was natural to design a class to examine the new military systems, operational concepts and doctrines that will emerge from 21st century technologies – Space, Cyber, AI & Machine Learning and Autonomy. Read about all the class sessions here.

Technology 228

Technology China Russia Silicon Valley 228

Austin Startup

AUGUST 29, 2017

That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. The results were even more dramatic : a 1% pricing improvement delivered >15% potential increase in operating profit. How do they compare to your competition?

Differentiation 54

Differentiation Virginia .Net B2C 54

Brandanew

JULY 11, 2015

For instance Virginia Slims is a cigarette targeted at women. Brand Differentiation. Differentiation, as the word suggests is how a brand stands out in the crowd. But now it provides many other services including emails and mobile operating systems. Brand positioning.

Virginia 100

Virginia Equity Differentiation Dilution 100