Differentiation PPC Software Vertical 
Duct Tape Marketing
FEBRUARY 27, 2024
He is currently on a mission to empower 1,000 agencies to become vertical-market specialists, leveraging his extensive experience and insights. Key Takeaways Corey Quinn underscores the significance of vertical market specialization in transitioning from founder-led sales to scalable growth for agencies. This is John Jantsch.
ConversionXL
APRIL 10, 2019
PPC campaigns continue to become increasingly well-targeted. While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. Image source ).
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ConversionXL
FEBRUARY 3, 2022
When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Take Semrush, a suite of solutions for keyword research, PPC planning, competitive research , and content optimization. The results? Image source.
ConversionXL
JUNE 30, 2019
To create a value proposition that really differentiates your offer, you have to know how competitors position themselves. Reviewing a competitor’s online presence helps me understand how to differentiate my client. Then, I perform my own search, going through at least two pages of PPC ads and organic results. reviews, trust).
ConversionXL
MAY 11, 2017
To create a value proposition that really differentiates your offer, you have to know how the competitors position themselves. Reviewing a competitor’s online presence helps me understand how to differentiate my client. Then I perform my own search, going through at least 2 pages of PPC ads and organic results.
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