ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. Apple employees before a product launch) or a subset of consumers (e.g., So I thought I’d mention that. ?

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. Apple employees before a product launch) or a subset of consumers (e.g., So I thought I’d mention that. ?

Customer 101

Customer Differentiation West Virginia Campaign 101

Austin Startup

AUGUST 29, 2017

That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. Or maybe you recently launched a product and made an educated (or not so educated) guess on price. By the way, every customer considers your product this way.

Differentiation 54

Differentiation Virginia .Net B2C 54

YoungUpstarts

APRIL 19, 2012

Improving your product or service, how you deliver it to your customers, and every customer touch point is necessary to stay in business and to grow your business. The entrepreneur must strategically focus the business on a compelling differentiating customer value proposition and achieving daily operational excellence and consistency.

Dilution 209

Dilution Virginia Management Washington 209

Steve Blank

SEPTEMBER 24, 2020

Operational Concepts are the Minimum Viable Products of the practical application of a doctrine against a specific enemy in a specific environment.) For example, the F-35/B-21/KC-46 aircraft, Ford-Class Carriers, Columbia-class SSBN, Virginia-class SSN, M-1 tank upgrades, etc. Existing technologies – can be described with an S-Curve.

Technology 436

Technology China Russia Silicon Valley 436

Steve Blank

SEPTEMBER 24, 2020

Operational Concepts are the Minimum Viable Products of the practical application of a doctrine against a specific enemy in a specific environment.) For example, the F-35/B-21/KC-46 aircraft, Ford-Class Carriers, Columbia-class SSBN, Virginia-class SSN, M-1 tank upgrades, etc. Existing technologies – can be described with an S-Curve.

Technology 232

Technology China Russia Silicon Valley 232

Brandanew

JULY 11, 2015

The brand of course is an easily recognizable name that immediately tells people about a certain organization that manufactures certain products or renders certain services. Positioning is the way a product is placed in the market. For instance Virginia Slims is a cigarette targeted at women. Brand Differentiation.

Virginia 100

Virginia Equity Differentiation Dilution 100